Earthdiver is a travel site that gives people the information and tools they need to turn their online time into real life experiences.
The Challenge
Earthdiver had a beta version of the site up and running but they wanted to refresh the over all look and feel so that the UI was more polished and engaging.
My Approach
I selected a color palette of bright purple, deep purple and grey to give the site contrast, energy and a pop of color that reflects so many of the beautiful wildflowers that grow naturally in Utah. I used light grey lines for bounding boxes and subtile drop shadows to give depth and dimension to the Trip Planning pull out on the left, then I gave the site more breathability by using a clean sans serif font and increasing spacing between lines of text and information sections improving ease of readability; next I placed filtering icons in pill shaped buttons to give a more modern look and feel and to increase the clickable space of each button.
The top site is a version with a header image and the bottom version is a page without a header image.