BEET'UMS™️ - The World's First Beet-Infused Performance Chews

BEET’UMS™️ are made from premium-quality, nutrient-rich beets that are juiced, fermented, and low-temperature dried for maximum potency. This unique and proprietary production process results in a beet juice powder with FOUR TIMES the nitric-oxide-boosting power of ordinary beets.

My Approach

BEET’UMS™️ needed a package design that would grab athletes attention while also communicating the high performance benefits the product provides. I wanted to incorporate a beet into the package somehow so I made an abstract representation of the inside of a beet using red rings. I also wanted to portray movement and intensity so I included activity icons and used alternating red and blue chevrons.