Campaign / Social Media
Come feel 12 Moods. In 2019, every month, Skullcandy celebrated a different way music makes us feel. We brought each mood to life through colors, performances, stories, and limited-edition product drops.
Campaign / Visual Direction / Social Media
Frequency isn’t just about sound. It’s also about tuning into your own personal truth through passion, ambition and connection. Skullcandy, created a campaign to encourage you to find yours through celerating those who are living in theirs. From music to action sports, from creating art to advocating for important causes, they helped consumers not only Find Their Frequency, but raise it, too.
Launch Campaign / Paid Advertising
Skullcandy active earbuds are built to shrug off sweat, water, dust, dirt and the inevitable slam. Our sport earbuds are designed to stay in place no matter how intense the adventure or work out gets. Push Play Active and Push ANC Active feature flexible over-ear hangers, while Sesh ANC Active is built with a specially designed Fit Grip to keep your buds comfortably in place in any situation. Stay-Aware Mode keeps you safely tuned into your surroundings, while all-day battery ensures your buds won’t quit until you do.
Launch Campaign / Social Media / Paid Ads
Clip it and rip it. Every hero needs a sidekick. Dime Evo is designed for the customer on the go. Clip it to your backpack, key ring, or pants, and you’ll never be without your music, movies, or podcasts again.
TOVi is a Nutrition Scanner that recommends oils and health supplements.
The Challenge
iTOVi wanted a landing place for prospect customers to learn about the scanner’s benefits and how it is changing the world of essential oils.
My Approach
For the first landing page, iTOVi wanted to highlight how users can improve their health while also growing their business. iTOVi is for everyone so I started the page by highlighting the two price plans they offer, then I included a video section highlighting iTOVi’s technology and how it can help grow your business followed by reiterating iTOVi’s health and wellness insights, business building ability, and technology.
For the second landing page, iTOVi wanted to highlight the simplicity and portability of their scanner and app. I began this page with a curved blue section and radiating rings that reflects the iTOVi app home screen and scan button, then I highlighted top selling features of the scanner followed by top selling features of the app. I finished the page with iTOVi’s health and wellness insights, business building ability, and technology.
On both pages I included customer reviews, highlighting how the iTOVi scanner has changed their life through business building, insight into their health, and how the scanner has something to offer everyone.
TOVi is a Nutrition Scanner that recommends oils and health supplements.
The Challenge
Setting iTOVi users up to expand from solely recommending oils and supplements to helping MLM entrepreneurs grow their businesses without needing to be business savvy.
My Approach
iTOVi wanted to help users position themselves as product experts and to give business tips, enabling users to grow their business and manage clients.
After finding out exactly what challenges customers were experiencing, we began wire framing and testing those ideas with customers so we could nail down the right solution. The challenge was solved by adding a library of product content and automating business tips & practices into the users’ experience. The library offers product history, uses, and applications at the click of a button, eliminating the need to lug around reference books when meeting with clients. Automating business tips & practices allows users to effortlessly implement business practices like following up in a certain time frame.
How can peanut butter decrease malnutrition?
CEO Mark Moore wanted to decrease worldwide malnutrition using three ingredients: peanuts, milk, and vitamins. Enter: MANA, a fortified peanut paste, carefully formulated to meet a child’s basic nutritional needs. MANA is served in an oversized ketchup packet, easy for a mother to open, easy for a child to eat, and as tasty as peanut butter. Just three servings a day can save the life of a starving child.
My Approach
Mana wanted to share the progress made that year with shareholders and contributors. I highlighted the moves made that year: shipping to three new countries and opening a new facility as well as including employee profiles to praise their dedication to helping starving children.
To view full Annual Reports click the links below.
2010 Report https://mananutrition.org/files/2010-MANA-Annual-Report.pdf
2011 Report https://mananutrition.org/files/2011-MANA-Annual-Report.pdf
2012 Report https://mananutrition.org/files/2012-MANA-Annual-Report.pdf
BEET'UMS™️ - The World's First Beet-Infused Performance Chews
BEET’UMS™️ are made from premium-quality, nutrient-rich beets that are juiced, fermented, and low-temperature dried for maximum potency. This unique and proprietary production process results in a beet juice powder with FOUR TIMES the nitric-oxide-boosting power of ordinary beets.
My Approach
BEET’UMS™️ needed a package design that would grab athletes attention while also communicating the high performance benefits the product provides. I wanted to incorporate a beet into the package somehow so I made an abstract representation of the inside of a beet using red rings. I also wanted to portray movement and intensity so I included activity icons and used alternating red and blue chevrons.
Nature and lifestyle photography
