Earthdiver is a travel site that gives people the information and tools they need to turn their online time into real life experiences.
The Challenge
Earthdiver had a beta version of the site up and running but they wanted to refresh the over all look and feel so that the UI was more polished and engaging.
My Approach
I selected a color palette of bright purple, deep purple and grey to give the site contrast, energy and a pop of color that reflects so many of the beautiful wildflowers that grow naturally in Utah. I used light grey lines for bounding boxes and subtile drop shadows to give depth and dimension to the Trip Planning pull out on the left, then I gave the site more breathability by using a clean sans serif font and increasing spacing between lines of text and information sections improving ease of readability; next I placed filtering icons in pill shaped buttons to give a more modern look and feel and to increase the clickable space of each button.
The top site is a version with a header image and the bottom version is a page without a header image.
TOVi is a Nutrition Scanner that recommends oils and health supplements.
The Challenge
iTOVi wanted a landing place for prospect customers to learn about the scanner’s benefits and how it is changing the world of essential oils.
My Approach
For the first landing page, iTOVi wanted to highlight how users can improve their health while also growing their business. iTOVi is for everyone so I started the page by highlighting the two price plans they offer, then I included a video section highlighting iTOVi’s technology and how it can help grow your business followed by reiterating iTOVi’s health and wellness insights, business building ability, and technology.
For the second landing page, iTOVi wanted to highlight the simplicity and portability of their scanner and app. I began this page with a curved blue section and radiating rings that reflects the iTOVi app home screen and scan button, then I highlighted top selling features of the scanner followed by top selling features of the app. I finished the page with iTOVi’s health and wellness insights, business building ability, and technology.
On both pages I included customer reviews, highlighting how the iTOVi scanner has changed their life through business building, insight into their health, and how the scanner has something to offer everyone.
TOVi is a Nutrition Scanner that recommends oils and health supplements.
The Challenge
Setting iTOVi users up to expand from solely recommending oils and supplements to helping MLM entrepreneurs grow their businesses without needing to be business savvy.
My Approach
iTOVi wanted to help users position themselves as product experts and to give business tips, enabling users to grow their business and manage clients.
After finding out exactly what challenges customers were experiencing, we began wire framing and testing those ideas with customers so we could nail down the right solution. The challenge was solved by adding a library of product content and automating business tips & practices into the users’ experience. The library offers product history, uses, and applications at the click of a button, eliminating the need to lug around reference books when meeting with clients. Automating business tips & practices allows users to effortlessly implement business practices like following up in a certain time frame.
TOVi is a Nutrition Scanner that recommends oils and health supplements, helping members grow their business and offer more value to their clients.
The Challenge
iTOVi wanted to refresh their user dashboard and add some new functionality.
My Approach
I wanted to make account management more accessible by keeping all the sections on a single screen so users weren’t clicking between several pages. Turning the sections into tiles allowed the sections to hold varying amounts of information and for additional sections to be added if needed while keeping sections organized in a single view.
The dashboard was added as a web view to the new version of iTOVi’s app so users can easily access account information.
How can peanut butter decrease malnutrition?
CEO Mark Moore wanted to decrease worldwide malnutrition using three ingredients: peanuts, milk, and vitamins. Enter: MANA, a fortified peanut paste, carefully formulated to meet a child’s basic nutritional needs. MANA is served in an oversized ketchup packet, easy for a mother to open, easy for a child to eat, and as tasty as peanut butter. Just three servings a day can save the life of a starving child.
My Approach
Mana wanted to share the progress made that year with shareholders and contributors. I highlighted the moves made that year: shipping to three new countries and opening a new facility as well as including employee profiles to praise their dedication to helping starving children.
To view full Annual Reports click the links below.
2010 Report https://mananutrition.org/files/2010-MANA-Annual-Report.pdf
2011 Report https://mananutrition.org/files/2011-MANA-Annual-Report.pdf
2012 Report https://mananutrition.org/files/2012-MANA-Annual-Report.pdf
Change your pattern; change your life. Wallpaper was a study that helped people improve their life by changing the patterns that held them back.
My Approach
JourneyChurch wanted a design that was both bold and fun for this frank series about unhealthy patterns people live in that hold them back from their full potential. I wanted to create a design that would build intrigue about the series and inspire people to change their unhealthy patterns. I created different patterns and collaged them together over a woman to represent the unhealthy habits that can mask our full potential. I made the patterns vibrant because, though the pattern may be unhealthy, it my not always appear so.
We made stickers featuring each of the patterns for people to have as a reminder to work on changing for the good. As a conversation starter, participants shared what they were learning and working on with their friends and family.
